Webcast (Streaming): Communicate Smartly... Effectively

So what exactly 'webcast' means?

Webcasting is an English term that comes from the root word "webcast" which is an amalgamation of the two words, "web" and "broadcast".

Literally speaking, the term ‘webcast’ or 'Web Streaming' refers to the process of communicating simultaneously across multiple computers for parallel distribution of media via the world wide web using the streaming technology. It is mostly used to transmit live audio or live video content, which can either be LIVE or on demand. In the course of the transmission, the signals are compressed and decompressed as a result of which the audio and video contents can be experienced in the real time via web.

The largest "webcasters" include existing radio and TV stations, that "simulcast" their output, as well as a multitude of Internet only "stations". The programs are designed so that the viewers have an uninterrupted viewing experience. Today this technology is being used effectively by commercial as well as non-profit organizations, various educational groups and other private firms to inform, train or persuade their stakeholders about their plans, ideas, working and strategies.

Webcasting has emerged is a cost effective solution for smart and effective communication. Numerous business corporations, entrepreneurs and public speakers are opting for it in most of their communications like presentations, meetings, conferences, product demos, seminars and many other such events. With this technology, any one sitting in any part of the world can give a live presentation via the Internet and reach out to any number of participants residing in any part of the world at the same time. One can even organize a virtual event which can be organized to be viewed over the internet by the masses, thus giving more life to any event.

Webcasting used in education has become an important tool in providing online teaching, distance learning and streaming lectures do that many students can benefit from them.

It also plays a vital role is the personal lives of people and bringing them closer to their faraway family and friends. People are video streaming their special events like weddings, birthday parties, etc. and sharing it with their faraway family and friends, who otherwise would not have been able to attend.

Benefits of Webcasting:

• Reach out to anyone, anywhere, anytime over the internet or intranet.
• Increases reach from few hundreds to many thousands, even more.
• Effective, quick and powerful medium to communicate.
• A picture is worth a thousand words.
• Message to the recipient is virtually the same as personal contact.
• Saves time and cost.
• After the live broadcast, the on demand video is available for viewing 24/ 7 on web, thus increasing the life of the event.
• Customized and interactive options available.
• Interference-free, clear communication.

How does Streaming Technology work over the internet?

The basics of a webcasting system includes the use of right software, the host server, and capture cards. Content is encoded into the system using the software program. It is then sent to the host's server. From there, it is available to potential viewers over the Internet. Most webcasts require the use of Media Players for viewing.

LiveStreamPro is a webcasting company based in Delhi and is committed to provide webcasting and web streaming services of International standards across India and also world wide. Reach us today for the best webcasting services and solutions.