With the arrival of new technologies and better mediums, the tactics of business and product promotions too have undergone a huge change. Today is the era of smartphones, which has taken the mobile phone industry to a new height of popularity and success. Gone are those days of mobile phones with simple keypads and simple features. The smartphones are there to let everyone feel ahead of time simply through a little touch of the fingers on the touchscreen display. All latest apps which claim to facilitate the user in almost every walk of life have turned the smartphones into an inevitable possession for every person today. So, with these changes coming, the business promotional tactics too are a changed thing now.

The benefits of opting for product promotion or business publicity through the smartphones are all time high to make everybody think of it as a promotional alternative. Streaming of videos and webcasting into the smartphones are proving to be more fruitful as through these customers are no personally approached and that is too without any waste of time.

Some of the striking benefits of mobile streaming that has been able to all other sorts of promotional activities include-

Customers who are not present or available in front of the computers can be approached immediately by streaming video to their smartphones. A person may be busy in a thousand varieties of tasks for which he may not have enough leisure time in his hands to sit in front of the computers. For reaching such target audiences, the business houses or brands will not have to spend hours or days when it can be solved in minutes through mobile streaming.

Professionals who need to access the webcasting of important events or other information will not have to wait till they avail a computer. Everything can be accessed right in the smartphones.

Mobile streaming saves a great deal of time.

It enables the viewers to enjoy real time viewing of the video streaming in spite of being busy at anywhere.

There are even more benefits of these for availing which business houses will have to realize the importance of mobile streaming. They must approach the apt service providers for streaming and webcasting of services suiting the smartphone screens and technologies

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One of the often misunderstood concepts about video and web conferencing is that both are thought to be the same by people. But actually, they are two different processes and provide different services. Video conferencing is a two or multiple way conference in which all the sides take part at the same time, actively. It involves the process of audio and video delivery at the same time in all the points, but web conferencing is not so. In web conferencing, only one part remains active and it is the one who is broadcasting the video or the information. There can be multiple recipients of the web conferencing, but the viewer remains silent in this process and does not take active part. So, there is no ground on considering both video conferencing and web conferencing as the same thing.

It is true that the technology used in both the processes is the same, but then they are different aspects of the same technology. In both the types of conferencing, a connection is held with two or multiple points through the internet. It can be availed by anybody in the world and can be viewed universally. But in case of video conferencing, simply anybody living in any part of the world cannot avail the conference or be a part of it until and unless he is certified or is approved. It is a must for the viewers of the conference to remain active and on time. Everybody the sides can interact with each other verbally and visually. However, there is no hard and fast rule and no compulsion on the part of the viewers of web conferences and they can view the webcast at their own will. This web conferencing is also known as a webinar.

Web camera and other video equipment are used while holding a video conference for one-to-one connection and interaction which is not needed in the web  conference. The process of video conferencing requires internet with enough bandwidth and web camera at both or all the locations which will be covered during the conference. On the other hand, in web conferencing no such devices are required.

However, the most common factors about both these types of conferencing are that both of them help in reducing the travel cost and saves time. You are not required to travel and go to a place to be physically present at the conference and hence, lots of time and money gets saved. This way, although two different concepts, both video and web conferencing helps the business houses and companies in their respective ventures.

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Product promotion through the internet has emerged as the latest, best and cost-effective way for the manufacturers and brands these days. You may be engaged with manufacturing anything like clothing, footwear, eye gear, study materials or even with edibles and the good news is that by opting for the internet, you can find a wider and more effective field of product promotion. The scope for profit to be made through webcasting and streaming of product promotions have been realized by all now because this is one medium through which more of the audiences can be attracted and engaged.

It can be a book launch event, a gadget launch, a film promotion, release of apparels through a fashion show or just revealing your company strategies to the public to make them more inclined to know about you; whatever it is, if you opt for webcasting and live streaming it then it is assured that you are to attract more of the attentions. Today, people like to spend more time online as either for their work purposes or for their entertainment reasons, they sit in front of the computer for quite a while. This craze for internet and easy access to all sorts of information through it has made people to pass more time online. Such people are easy to be attracted towards the webcasting of events and information. As one can avail more of the information as much time as he want at his convenience, it is more in demand now.

Moreover, other mediums of promotion like newspaper, magazine, radio, television, etc., are effective, but then it is not as attractive and appealing as the internet. Streaming of the videos of the events can be availed by the viewers either live or recorded. So, when one can avail information and check out the product promotions at his own will and convenience, why would he bother to be there in front of the television waiting for the broadcast of the program of his interest.
TV, newspaper, and radio are getting more sluggish forms of promotion these days in comparison to webcasting and streaming through the internet. So, basing on the nuances of product promotion through the internet and seeing the wide response of the sellers due to its cost-effectiveness, it is a better medium of promotion that can be easily accessed by both the companies and their target audiences.

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Other than the traditional means of promotion and publicity like newspaper, magazine, radio, television, leaflet, pamphlets, sign board, billboards, etc., it is the internet, the World Wide Web which is gaining more momentum now. For a business firm or a media house, having its internet identity, i.e., a website of its own is a must as a huge crowd of customers today are more interested in knowing about a company and its products through the internet rather than other mediums. In fact, newspapers and magazines which were earlier on known as the print media, too today use to have its online version for catering to a huge number of online readers. In that context webcasting of events, policies, and other things are sure to gain tremendous success and popularity.

Through webcasting, a company dealing with any field and even the government too can enjoy a huge publicity, broadcasting and promotion. The business activities like promotion of products, launching new products, promoting the new features added in its products, the new company guidelines and policies to benefit the customers, etc., anything is easy to be transmitted to all through webcasting. Webcasting is nothing but broadcasting of events and actions through the web. As the access to the web is universally available to all in all over the world, dispatching news through it to reach all is easier and more effective.

Webcasting of the educational programs, syllabus, courses and even classes to students based in the remote and other faraway places have been the latest trend in the educational field. The distance learning institutes and open universities are opting for webcasting its courses to students in all over the country and even to other countries which has not only increased the number of students enrolled with these but have also spread the light of knowledge to all over. The cost of travel is zero and also the educational expenses get minimal on availing education through the web. Hence, webcasting has been able to gain such great response from all age groups and from all classes of the society.

Webcasting of the personal occasions and celebrations too is possible which can be availed by anybody of your relatives based in anywhere in the world. Your close relatives may not make it to your wedding or any other important family functions. But if you want them to be a virtual participant of the event or if they show great interest to have a look at it live and just at the same time, you can get it done through webcasting. The events can be webcasted live and they can cheer up together with you at your happiness and vice-versa.

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After missing the launch of a thing, take for example, a book or the gadget of your choice that you were waiting much eagerly, you can only regret and feel bad. But that was the story of the yesteryears, because today it is the age of virtual events which you can enjoy live from anywhere across the globe and even after the live event is over. So, there is no doubt about virtual events gaining more popularity and even surpassing the importance of being physically present at a physical event.

A physical event, if it is of public interest and is meant for promotion basically, is a must to be webcasted today as that can only usher in much of success and wide publicity to it. A physical event can be participated by only a limited number of people who can make it to be present at the event at the moment, but what about the others who cannot make it due to the difference in the distance or due to miscellaneous other reasons! Virtual event is the right solution for such people who are either based in some other part of the country or the world who cannot manage to get leave from their work, who cannot avoid other serious commitments taking place at the same time or who cannot bear the expense of coming to participate in the physical event. Such people can easily be a part of the event by enjoying the virtual broadcast of the event through the internet.

Webcasting and live streaming of the events, whether it is a book release, a fashion show, a product launch, release of music albums or movie songs or even webcasting of personal events like funeral events or wedding; can let all be a part of the event and feel being there in the event virtually sharing the same feeling. Moreover, the benefit of the facility of recording the live events and viewing it later at the convenience of the viewer has made virtual events even more successful and widely viewed.

The difference is only in being present in the event. You may not be able to make it to give a physical presence, but by viewing it in the web live or later through recording, you can feel the same feelings and that basically is the motto of an event rather than counting the number of persons physically present.

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