India Future of Change (IFC), an organization supported by the Public Diplomacy Division,Ministry of External Affairs, Government of India organized a 2-day conference “Indialogues” on the 18thand 19th of November 2011 at the NDMC Convention Centre in New Delhi.

LiveStreamPro streamed the entire 2-day conference for IFC, which was held from 9:15 am to 6:15 pm on both days. LiveStreamPro also made the webcast available on Facebook for all the fans to see.

INDIA Future of Change is a five-year initiative that promises to take India to the world, and get students and professionals across geographies to compete, collaborate and co-create a better future. 17 world famous speakers from varied fields and professions were invited from world-over to speak at the conference. They all shared their views on how we can co-create India. More details on the speakers can be gathered from the official website for the event http://www.indialogues.in/speakers.htm.

Please find below a few photographs that show how LiveStreamPro team streamed the entire event for the public to see, using the latest and the best webcast technology. The event was a huge success and received many virtual viewers.

My real elder brother and his family, who stay in the US could not make it for the function. But I really wanted their blessings for my daughter so I decided that we will webcast the event for them.

I read many websites for self webcasting. The technology sounded easy and self manageable. So I decided to do it myself, and save on some money as well. I got everything installed and as the day of the event approached, I became more and more confident that I will be able to do it. I even tested the connection and tried the software once before the event, everything worked fine.

On the evening of my daughter’s birthday function, I was all geared up. And there on the other side of the globe, my brother, sister-in-law and their two kids were in front of the computer screen to watch the event. Well, initially everything went fine, till the guests started coming.

Now, since I had my friends and colleagues, I had to entertain them as well, so I could not focus on the camera much. I started receiving calls from my brother that the stream was frequently broken and the quality of sound was also not at par. Also I did not realize the significance of prior camera positions, and so the main places where the camera should have focused went unattended.

All in all I completely screwed up the entire event. At one end I got a big scolding from my brother, and on the other, I had hoped that the captured video will act as a video of my daughter’s first birthday, but as that did not happen, my wife also got upset with me. I felt really terrible after that. Just to save myself the hassle of finding a good webcasting company, I ended up spoiling the party – my daughter’s first birthday where she look like a sweet little angel.

I don’t know what caused this but I definitely understood one thing, it is better to hire a professional webcaster instead of doing something yourself that is not your forte. A good webcasting company who knows their job and will provide you with memories that you can keep and cherish for life.

Taking another example of cell phones, we spend so much to buy the latest technology cell phone, but use it only for talking, not knowing the various features it has in offering.

Similarly, companies make products with numerous features for the convenience of their target audience, and it is really important that the usage of these features are communicated to them, so that people can use them the way it is meant to be.

The product manual does help… but not every one reads them fully. Some companies even send product demo executives to houses to demonstrate the usage of the products. But customers hardly capture anything… and sometimes it is just a formality from both parties.

The streaming technology or the webcasting technology provides an excellent solution to marketers to communicate the product features. Today companies are using varies facets of webcasting to reach out to their customers keeping in mind their convenience and availability.

Many companies even provide product demo CDs along with the product. The CD contains live demo of the product being used by a model. A video is better than a million words – written or spoken – and this is what the companies have in mind while producing the video and providing it to customers along with the product. Again snippets from these videos can be put on websites, which give your product more ranking on search engines and help you get found.

Sometimes companies organize webinars and live demos to demonstrate the various features of their products. They also organize fashion shows, product launch events and press conferences, which are not just limited to the audiences present at the venue. These events are webcasted publicly for virtual viewing by people sitting anywhere in the world. And then these events can be put on company websites and other websites like youtube so even larger and unrestricted viewing.

Webcasting has become very common among companies and has immensely helped them to reach out to wider audiences, even globally. And it is cost effective too.

You may like to read:

• Impact of Live Streaming on Indian Businesses
• Webcasting the Product Launch – Things to do
• Virtual Events – A Practical & Convenient Alternative

]]> http://www.livestreampro.com/blog/product-demo-presentations-through-streaming-technology/feed/ 0 http://www.livestreampro.com/blog/types-of-webcasting-used-to-get-larger-audience/ http://www.livestreampro.com/blog/types-of-webcasting-used-to-get-larger-audience/#comments Fri, 11 Nov 2011 12:11:06 +0000 admin http://www.livestreampro.com/blog/?p=230 Continue reading →]]> Webcasting or Streaming is basically broadcast over internet like telecast is done on television, webcast is done on web or internet. Webcasting is becoming very effective these days in business communications for increasing sales, reaching to larger audiences as well as bringing people closer.

The following types of webcasting are available and used by businesses to reach out to more audiences, nationally as well as internationally.

- Live Streaming: Live Streaming is the live broadcast of a live event or program over the internet. When a fashion show or a product launch or even a wedding  is streamed over the internet for live viewing or while the program is going on, it is termed as live webcast. A link is shared with the audience you want should view your webcast and the date and time of the event is shared with them. On the specified date and time the person only has to click on the provided link to view the live webcast.

There are many times people cannot be present physically at the event, either because of prior commitments or because the event organizers do not have enough budget to invite everyone physically to their event.  With live webcasting, the audience who cannot watch the event physically can watch it virtually sitting anywhere in the world.

- Video-On-demand: The live broadcast of the event can be recorded and be uploaded for viewing of audiences who could not even watch the live webcast of the event. The recorded version of the event or program when uploaded can be viewed by audiences as per their convenience.

- Live Replay: It is a combination of live webcast and video on demand. There are times when part of the event is recorded in advance and then while the live event is going on, the recorded version is played. Taking an example, of an interview or a panel discussion where the panelists are called for live discussion; but a recorded message or video is played in between for the benefit of the interviewers or panelists. Similarly, many times we see in award ceremonies that while the ceremony is on, there are some pre-recorded videos played. These are some examples of live replay.

LiveStreamPro provides end to end services and solutions for all types of webcasting and live streaming. We strive to always provide the latest and the best quality services to our clients. We are one of the premiere and oldest webcast service provider in India.

LiveStreamPro again on November 2, 2011 undertook to webcast the live launch of Samsung Galaxy Note in India. The event took place at Hotel Taj Mahal in New Delhi from 2 pm to 3 pm and was webcasted publicly from there for the entire world to watch. The event turned out to be a huge success.

The page www.livestreampro.com/samsung/galaxynote where the webcast was shared had been put up eight days before the event date. The first look of the phone was covered with coloured chits. Each day five chits opened automatically showing the phone features as well as some parts of the new phone. And just a day before the launch day, with all the chits removed, the first look of the phone was revealed. This coupled with an Online Quiz generated a lot of interest from the public even before the launch.

November 2, 2011, the actual event day had many people glued to their computer screens to view the product launch of the much awaited Galaxy Note. Stunning Gul Panag as the guest celebrity also added sparkle to the whole event.

Some pictures below will give you the feel of the event.

Celebrity Guest Gul Panag with Samsung Team launching Galaxy Note

Samsung Team addressing the Media

Media Members at the Virtual Event

Samsung Galaxy Note Displayed at the Venue

LiveStreamPro Team webcasting the event

To view more photos of the event, please visit LiveStreamPro Facebook Page

We took permission from the hospital and arranged a webcast service provider, LiveStreamPro in this case. LiveStreamPro took care of everything; all the equipment, everything both at the marriage venue as well as at the hospital.

We webcasted the entire wedding proceedings for the benefit of my grandfather and he was able to watch the entire proceedings. I made sure to talk to him while the rituals were on. And immediately after the wedding we went to the hospital to take his blessings. He didn’t stay much longer after that, may his soul rest in peace. But I am happy that at least I was able to fulfill his last wish. I have always been close to my grandfather and to fulfill his last wish really meant a lot to me. And thanks to streaming technology he was with me through the entire wedding rituals.

The concept of Wedding Webcast was initiated for people who had relatives and friends staying abroad and who wanted their distant relatives and friends to be part of their rituals. Through webcast they could watch the rituals over the internet from anywhere. But now wedding webcast is being done for anyone who cannot come for the wedding, even if they are staying in the same city.

You may also like to read:

Businesses today use webcasting in its different facets:

Webcasting in Communications: Webcasting today is used a lot in business communication, both external and internal. Like when the CEO wants to give a message to his employees across the globe, or when a shareholder meeting needs to be webcasted or any other corporate announcements needs to be made, webcasting is used. The streaming technology has proved to be a convenient and effective communication medium.

Webcasting in Human Resources: Human Resources use webcasting in training and development of employees as well as induction of employees. Webcasting has eliminated the distance barrier and now a person sitting in India can provide training to new recruits in UK or Europe at the same time. Also the live lectures can be recorded and archived and used.

Webcasting in Marketing: Product Launches or Fashion Shows are organized and webcasted over the internet for wider audiences; this saves a lot of logistical cost. The online feedback gathered from viewers comes in very handy to the marketers to know what the people think and which product is working and which is not. Also many companies resort to webinars in order to let people know about the services, interact with them and answer their questions live or on real time.

Webcasting in Sales: Sales training programs can be created to provide training and support to the Sales team. Sales executives can give live presentations to the clients from anywhere in the world. Also live product demo and webinars come in really handy in order to promote sales and display professionalism. Webcasting saves travel time and cost.

Webcasting is considered the new smart way of communications by Indian Businesses. It is fast gaining popularity and it considered as a main activity in the organization budget as well. There are many more applications of webcasting and LiveStreamPro is your one stop webcasting and live streaming service provider that provides ultimate end to end solutions.

Whether it be organizing a webinar or webcasting a product launch or fashion show or even broadcasting a CEO Diwali message, just hire LiveStreamPro and we will do it all for you. Write to us at sales@livestreampro.com to invite our team for an interview. Also visit our website www.livestreampro.com to know more about our services and solutions.

Webcasting or Live Streaming is the fastest growing video services. Besides providing the companies with a smart medium of communication, Webcasting has also proved to be a great promotion tool for businesses and helped many businesses get themselves visible on Search Engine Result Page (SERP).

Some of the ways in which Webcasting can help in SEO:

 a)     Organize a Webinar/ webcast to inform people about your product: Many companies are organizing live webinars to inform people about their products and services. Webcasting live events have also come in fashion. Many big corporate houses have used webcasting to inform people about their new and existing products. These webcasted events can be broadcasted over the internet live and later its recorded video can also be put over the net. Webcast an even has its own advantages.

 b)    Stream your webcast live or on demand from your own website: While the service provider who does webcasting for you can host your event on their website, it should be insisted that they embed your webcasts on your website only; this gets more visitors to your website and helps your website get more reputation, more brand exposure and credibility in the eyes of google.

c)     Share videos on Social Networks like Facebook & Twitter: The webcasted video can be webcasted on your facebook page too. LiveStreamPro webcasted an event for Samsung in August and hosted the event on the Samsung facebook page too. All the Samsung facebook fans were able to view the live launch by visiting the page. This makes your existing fans happy and also gets more interested people to your page, thus increasing your fans.

d)    Use blogs to promote webcast: You can also ask many credible blog writers to promote your webcast before the event, and host the live as well as recorded launch on their blogs. LiveStreamPro can provide hosting information to the bloggers and assist them in hosting.

e)     Get searched on new terms – Webinars, Webcasting: You can get found on the search engines by new terms – webinars or webcasting or live streaming. This gets you more visibility.

 f)     Stream videos on Youtube: Every day around 2 million videos are streamed on YouTube. But very few people know that investing on PPC (Pay per Click) on YouTube provides a better ROI than PPC on Google. It is cheaper and faces lesser competition to come on YourTube search result page. The videos you stream can be used for this purpose.

LiveStreamPro has gained tremendous expertise in this area and can manage webcast of any scale for you. Use this incredible option of webcasting to attract more people towards you, so that they find you and become your fans.

With webcasting, the launch event can be shared directly with the customers. So rather than blocking space on the television, which can be hugely expensive, you can still have people watch your event over the internet – it is a cheap medium, available across the globe. But to make a success of your launch webcast, the following needs to be kept in mind.

• Arrange for good lighting:Lighting is essential to get clear view of the proceedings. If the lighting is not appropriate the event coverage will be affected and the virtual audience may feel bored and log off.
• Check the audio: A video without an audio or without synchronized audio is like watching a movie without sound. This portrays nonprofessional attitude and can again make the audience log off.
• Well scheduled program: The agenda of the event needs to be properly decided in advance and adhered to, in other words something should be going on always to keep the audience engaged. Decide on fillers beforehand, in case of any breaks during the event is in progress.
• Camera Locations: The service provider needs to be informed of the focus areas and other details like the movement of the presenter, or physical audience etc. so that they can locate the camera for proper coverage.
• Interactive Features: It is also a good practice to have an interactive option, like a comment window or a chat box, for virtual audience where they can put in their views about the event proceedings as well as the product being introduced. This also benefits the companies to gather valuable feedback about what the audience have to say about the new product or what questions the audience have in mind.
• Communicate the Invite: The most important aspect is to advertise the launch and send invitations to people to view the page of the webcast. Speak to your service provider for assistance. There are many modes available; blogs, website, facebook, twitter, emailing and similar social media or other options you can use to send invitations out.

LiveStreamPro is an Indian Webcast Company that provides end to end webcast services and solutions. With LiveStreamPro’s services, you will not need to look for any other service provider. We undertake the responsibility to manage your entire show for you. You can write to us at sales@livestreampro.com and expect to hear from us in just few hours.

Also please read:

• Corporate Houses using the Webcast Technology
• Virtual Events – A Practical & Convenient Alternative
• LiveStreamPro provides end-to-end Live Streaming solutions PAN India

]]> http://www.livestreampro.com/blog/webcasting-the-product-launch-%e2%80%93-things-to-do/feed/ 0 http://www.livestreampro.com/blog/what-can-you-do-to-make-your-webinar-a-success/ http://www.livestreampro.com/blog/what-can-you-do-to-make-your-webinar-a-success/#comments Wed, 12 Oct 2011 14:11:12 +0000 admin http://www.livestreampro.com/blog/?p=186 Continue reading →]]> Webinars are seminars, presentations or workshops conducted over the web. There may be a webinar scenario where the live classroom session or a business presentation is attended by live audience as well as webcasted for the virtual audience at the same time.

Webinars are frequently used these days as a promotional tool, expansion tool, information tool as well as knowledge tool by many businesses, corporate houses and educational institutions. Whilst Webinars are very useful, but to make them a success and ensure that your purpose of conducting the seminar is fulfilled, you need to take care of the following things:

• Informative & Useful content: The content is very important. People are really very impatient these days, in the first 10 minutes of the start of the webinar they decide whether they will sit through the entire proceeding. If and only if you share useful, informative and quality content, people will stick to your whole presentation… And if you continue to provide good content that gives knowledge to people, they will continue to come again.
• Deliver as Promised: The content of the webinar should be in sync with the title of your webinar. Many people keep a very attractive subject to their webinar but have crap content which has little to do with the topic. When this happens, the audience feel cheated and the organization looses credibility, which is very bad for the company.
• Professional and interactive presentation: Your presentation slides should not only provide useful content, they should be interesting and professional too. Which means that the slides should have less points (you can have more slides, but each slide should cover only 3-4 points), too many points or a clumsy looking slide bores people and makes them restless. Also make sure that your slides are error free, presentation with mistakes or poor alignment reflects unprofessionalism. Double check all your facts and figures.
• Provide reference material: It is a good practice to provide some material to the audience relevant to the webinar. This can be either the slides of your presentation, reference sites or any other material that will help the audience better understand the topic. Another thing… we all love free things and if you offer material to people with your webinar, people will consider it good value for their money.
• Audio and slide sync: It is absolutely important to have sync between what is being talked about is related to what is shown on the screen. Any webinar will be an absolute disaster, if there is disconnect between what is being said and what is shown. It is like watching a movie with dialogues coming either after or before the scene.
• Engage the audience: There needs to be medium where people can ask questions or interact with the presenter. A one sided webinar is a definite no-no. Audience attend a webinar to learn or gain knowledge. So there needs to be a medium provided to them where they can pose questions to the presenter, which the presenter should take out time to answer, else the virtual audience feel neglected.

We have seen many webinars fail because companies do not take care of these basic things and it is important to choose your service provider for handling your webinars with care. The provider should be capable of providing you with the interactive features to engage your audience and also ensures sync between audio and presentation.

The following reads might interest you too:

• Webinar helped me manage time
• Types of Webinars
• I attended my first webinar today!