Plan a successful webinar in 10 easy steps

Webinars, generally called online seminars, are a medium to convey information over a distance to distributed audience at low cost. Other than the reduced travelling cost, the webinars help in providing information to geographically dispersed audience at the same time. It is indeed a valuable cost effective service. A successful webinar is not a herculean task. If planned well, it can deliver much more than expected. Here we discuss 10 easy steps to plan and deliver a successful webinar even with limited technological expertise.

The first and foremost thing is that one must be sure that a webinar is the perfect tool that suffices all your needs and the audience’s requirements. The time required subject matter and webinar tool expert views should be kept in mind. Develop a competent team which includes an organizer, presenters and assistants.

Organizer or facilitator delegates the work, introduces the speaker, encourages audience participation and monitors the overall situation. Presenters also called subject matter experts prepare the demonstrations and slides and fields the audience questions. The main work of assistants is answering logical and technical questions. The team then decides the format whether the webinar will be interactive or one speaker or interview style. Accordingly, the visuals are planned. A good webinar must have interesting visuals which clearly explains the topic being discussed.

A dynamic webinar is a powerful training tool which works perfectly when the correct web conferencing tool is chosen. The team working on webinar must try different web conferencing platforms and choose the appropriate tools. Audio handling, cost of the tool, number of people being accommodated and recording are the few features that must be checked by the team before making final decision on the tool.

Once all the decisions are made, the agenda is created. The list of topics and questions and material deadlines, order of the speakers and duration of their segments are finalized. Before the webinar, a dry run is scheduled. This dry run helps in overcoming all the technical issues and unanswered questions. It includes introduction to participants, introduction to webinar tools and its features, an equipment check and review of visuals to avoid any last minute hassle. Next, the need of reserving your equipment and space arises. Webinar team requires power cord, headsets and network cables and a conference room with no background noise.

Registration of attendees require special tool before marketing the webinar. The attendee might have to shell out amount ranging from $25 to $200. Number of people who attend the webinar will be high, if they pay a significant amount. Publicizing the webinar is the last and the most important step in order to reach the correct audience. This must be done two to three weeks before the event. So, a well-planned webinar can be used for a wide range of purpose like promoting a program, new product information sharing, software training etc. and is definitely easy once all the above mentioned steps are kept in mind.

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